Earrings inspired by ear skeletons and rings resembling finger bones: the “UHI” brand has become integral to music videos and red-carpet events.
A two-year-old company that has won the hearts of thousands of Armenian women, hayUHIs, becoming an inseparable part of their hands and ears: it’s no surprise that our article is about “UHI” jewelry, founded by the couple Narine and Armen. In an interview, they shared the story of the brand’s creation, the Armenian market, the […]
From Gavel to Needle and Thread: The Inspiring Story Behind the Creation of the “Themis” Brand
We often hear stories about people who dream of pursuing careers closely tied to art from a young age but choose more conventional professions instead. Yet, even later in life, they find a way to fulfill their childhood dreams. Law and fashion may seem worlds apart, but Nelly Aghababyan, the founder of the “Themis” brand, […]
Mastering the Art of Being Remembered: An Interview with Anna Salome on Personal Branding
In today’s reality, standing out as an individual and being linked to specific trends has become challenging. To establish yourself in the job market and life, it’s essential to understand, position yourself strategically, and highlight your unique qualities. Marketer Anna Salome, who has successfully guided 30 individuals in their personal branding journeys, will share insights […]
Why watch the mini-series “Cristóbal Balenciaga”?
This year saw the release of two significant and captivating series in the fashion industry: “Cristóbal Balenciaga” and “The New Look”, paying homage to Christian Dior. In January, Disney+ debuted the series “Cristóbal Balenciaga” about the designer-founder of the fashion house “Balenciaga”. The designer of Spanish origin, but with the heart of a Frenchman, headed […]
Met Gala: Fashion, art and charity under one roof
The Met Gala is undoubtedly one of the most anticipated and discussed events in the fashion world. However, the primary focus of the event is charity, to which celebrities arrive in extravagant outfits attracting the attention of the press and the public. Why charity dinner? The Met Gala traces its history back to 1946, when […]
BOTTEGA VENETA. WE DO NOT NEED A LOGO
As previously highlighted, several esteemed fashion houses, including Gucci, Louis Vuitton, and Hermes, trace their origins back to leather goods production. Initially, these brands primarily focused on crafting leather items, with minimal association to broader fashion trends. In contrast, brands like Chanel, Dior, and Yves Saint Laurent (YSL) emerged from the visionary perspective of talented […]
MINIMALISM AT THE MAXIMUM PRICE: THE STORY BEHIND THE ROW, THE BRAND ESTABLISHED BY THE OLSEN SISTERS
In the realm of fashion entrepreneurship, it’s often expected for influencers to capitalize on their personal brand for promotional endeavors. From Kanye West to Rihanna, numerous luminaries have successfully navigated this terrain. Eschewing the common practice of tying their brand closely to their personal identities, Mary-Kate and Ashley Olsen opted for a more discrete approach. […]
Summarizing Fashion Weeks, Prêt-à-Porter Spring-Summer 2024 Fashion Trends
At the time when we were facing the harsh and challenging reality related to Artsakh, fashion weeks were going on in Europe. Our mission is to continue to help Armenian brands develop and keep society aware of upcoming trends, thus instilling new perceptions of beauty in the public. That’s why we present our brief overview […]
“The other side” installation of Armenian designers within the framework of the Milan Fashion Week
On September 22, 2023, the Armenian designers’ installation exhibition “The Other Side” was held as part of the Milan Fashion Week, which aimed to inform the European public about the deepening humanitarian crisis in Artsakh and the crime committed by Azerbaijan. This exhibition of “Emerging Talents Milan,” which took place at Visconti Palazzo, brought together […]