Boyakchyan 1992

Boyakhchyan 1992, an Armenian footwear brand, was founded in 2020 by Lilit Boyakhchyan to carry forward her great-grandfather’s legacy. The brand’s story is a fusion of tradition, passion, and innovation; it draws inspiration from a rich shoemaking heritage to create collections that are stylish, comfortable, and durable. Boyakhchyan 1992 stands out for its high-quality raw materials imported from Europe, unparalleled craftsmanship, and innovative designs.

As part of our partnership, we were entrusted with the brand’s social media promotion and content creation. Anna Salome Fashion Marketing Agency supported the establishment of Boyakhchyan 1992’s digital presence by implementing a comprehensive social media strategy and managing professional photo and video shoots. Our team ensured that the brand’s aesthetic and values were clearly reflected across digital platforms, successfully attracting a new audience and increasing brand awareness.